“Mi Gente Vota” campaign seeks to register more Latino voters in Missouri

A new campaign wants to help more Latinos in Missouri register to vote.

The campaign is called “Mi Gente Vota.” It was created by the Hispanic Leaders Group ahead of the November 3, 2026, election.

Ben Molina, a member of the group, spoke with Te Lo Cuento News about the campaign.

Molina said nearly 100,000 Latinos in Missouri may be able to vote but are not registered. This number comes from information reviewed by his organization.

How does the campaign help?

“Mi Gente Vota” is a statewide social media campaign. It offers information about:

• How to register to vote.
• How to check a voter registration.
• How to update a name or address.
• How to share voting information with family and friends.

People can visit stlhlg.org/migentevota to find information and materials to share on social media.

Molina also recommended visiting vote.org to check a voter registration or begin the registration process.

Voters should check their information

People may need to update their voter registration if they moved or changed their name.

Molina said checking this information only takes a few minutes. He also asked registered voters to help other people learn about the process.

“Tell your abuelita, tell your tío, tell your neighbor,” Molina said.

The campaign wants people across Missouri to participate. This includes residents of Kansas City, St. Louis, Springfield, Cape Girardeau, Milan and rural communities.

Families can help

Some Latino parents cannot vote because they are not U.S. citizens. However, Molina said they can still encourage eligible family members to register and vote.

People who cannot vote can also share trusted information, help eligible voters understand the process or provide transportation on Election Day.

Only eligible U.S. citizens should register and vote.

More Latino candidates are needed

Molina also said Missouri needs more Latino candidates running for public office.

He encouraged Latinos interested in public service to contact the Hispanic Leaders Group. The organization can connect them with groups that provide information about becoming a candidate.

“Latinos are the fastest-growing community in the state of Missouri,” Molina said. He added that voting is one way for the community to make its voice heard.

Editorial disclosure: This article is based on an interview conducted by María José Ramírez with Ben Molina of the Hispanic Leaders Group. The interview was processed with artificial intelligence, and the content was reviewed by a journalist.